Making a difference with regard to your
competition is, by definition, a necessity for any business.
Especially if your business is public facing, whether it be a hotel,
a serviced apartment, a holiday apartment, a rural house, a
restaurant, a cafeteria, a bar, an office, a law firm, a consultancy
suite, an architect studio or a notary office. In all cases, it is a
priority to promote one of the indispensable and fundamental tools to
achieving this business objective: decoration. To this end, it’s
common for great amounts of money to be invested, but very often
something as fundamental as what is hanging on the walls is
neglected. The entrepreneur often settles for reproductions or
banal posters.
Contrary to what is usually accepted,
decoration with original artworks does not generate an enormous
expense but only a modest investment that offers great added value
and is an attractive differentiating element to current and potential
clients. At the same time, it enhances the room and office and
contributes to creating a more pleasant working environment among
employees.
The decoration and general look of a hotel are
fundamental factors for its success. Recent studies show that images
can change the mentality of a potential client and be a determine
factor in making a reservation.
Let's see why with some examples of design with
artworks in different types of businesses:
Artworks to decorate a Hotel
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Decoration of the St Regis Hotel in Singapore
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The decoration and the quality of those
environments that form part of the customer experience while at the
hotel are essential to making customers feel satisfied, positively
value their stay, remember their visit and recommend it to others.
Providing customers with the unforgettable experience of relaxing in
dreamlike premises surrounded by artworks does not at all imply a
million-dollar investment. Unique graphic works such as lithographs,
engravings or screen-prints can be found at very affordable prices -
less than 300 euros.
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Decoration at the Rosewood Hotel in Vancouver
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Lobby at the Hyatt Regency Hotel in London with
contemporary works
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Art as decoration for a restaurant or coffee shop
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Modern space in the Union Cafe in Southwark
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The distinct look of any place becomes more
relevant in those establishments where people go expressly
to spend their free time. In restaurants, decoration creates an
atmosphere where the customer feels like they are part of the
experience of eating, drinking and enjoying the place, usually
accompanied by friends, family or colleagues. It is well known that
many agreements and businesses are woven in restaurants and coffee
shops, and this is why it is essential to create a comfortable
atmosphere. For this type of business, the choice is so wide that you
can use paintings of any theme and genre as long as they match the
style you want the place to have.
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Decoración del Restaurante Tschuggen en Suiza |
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Decoración del Tart Restaurant en Los Angeles |
Artwork for decorating studios and offices
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Classic decoration for a private studio
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Art provides clues about the culture, quality
and integrity of a company. So the company should look at how it
wants to be perceived by its employees and customers. What will
someone think of going into a particular business and seeing photos
of New York that are printed in their millions or banal commercial
posters related to leadership, group motivation, or teamwork hanging
on the walls?
Art increases visual cues. For example, a law firm that engages in international business should choose to reflect this activity and the scope with art. Art is an effective brand tool: an appropriate piece can support the corporate identity of the company, its history, its values and its mission, as well as accentuating the use of space.
In the case of large open and collaborative areas, art is used to break up and define a space. The chosen works are large and are usually placed in a focal point, while in smaller spaces it is advisable to use several pieces of different sizes. As for private areas such as offices that require privacy, a well-chosen work promotes relaxation, helps one to disconnect and distracts the mind when necessary, allowing a person to dedicate a few moments to contemplation and calm.
Art increases visual cues. For example, a law firm that engages in international business should choose to reflect this activity and the scope with art. Art is an effective brand tool: an appropriate piece can support the corporate identity of the company, its history, its values and its mission, as well as accentuating the use of space.
In the case of large open and collaborative areas, art is used to break up and define a space. The chosen works are large and are usually placed in a focal point, while in smaller spaces it is advisable to use several pieces of different sizes. As for private areas such as offices that require privacy, a well-chosen work promotes relaxation, helps one to disconnect and distracts the mind when necessary, allowing a person to dedicate a few moments to contemplation and calm.
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Contemporary decoration in the FOX Architects office
in New York
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Fusión de tradición y minimalismo en el despacho The Office Group en Londres |
Decorating a business, study or office with works from Gaudifond Arte
We at Gaudifond Arte want to contribute to the
success of your business, convinced that there is only one
opportunity to make a good first impression. We offer a broad art
collection of more than 5000 original works in a great range of
styles, from classic to contemporary pieces, for all budgets, whether
to purchase or to lease,
and 47 years of experience. If you need information on how to
boost your business, please contact us and we will be happy
to offer you obligation-free advice.
Finally, if you want to decorate your home or
just one room (dining room, living room or bedroom), you will find
all kinds of information on interior design here and
more ideas for decorating your home with art here.